SocialPilot is a social media scheduling and analytics tool which helps social media professionals, digital marketers and agencies to schedule their posts to multiple social media platforms like Facebook, Twitter, LinkedIn, Google My Business, Instagram, Pinterest, Tumblr, and Woow in one place. SocialPilot also helps users gain insight into what is working, and what isn’t, with deep social media analytics and reporting features. Manage all of your major social media accounts at once. Improve your social media efficiency on one platform with automated post scheduling and many other unique features.
Who Is Socialpilot Hoping To Reach?
SocialPilot is designed for small businesses, startups, and marketing agencies who want access to many social networks but do not want to pay for premium services such as competition reports. SocialPilot caters to this specific market.
This is an alternative for users who want more functionality than Buffer or Hootsuite’s free accounts provide but do not want to pay for a subscription to one of these social media management tools.
Most of SocialPilot’s rivals need customers to spend more in order to get more users, which means consumers wind up paying for things they never use. If you wish to continue using SocialPilot, you may retain your plan.
SocialPilot, on the other hand, provides a basic dashboard and posts to social media swiftly and efficiently at a price that is suitable for smaller social media teams.
SocialPilot’s Features
SocialPilot’s social media management includes all of the standard capabilities, as well as a few more sophisticated ones that may help your campaigns perform even better.
Social Media Post Scheduling
The automatic post scheduler is one of the most significant features of any social media management software.
SocialPilot excels in this category because it integrates with all of the main social networks, including Twitter, Facebook, Pinterest, and LinkedIn.
Even if your Instagram and TikTok accounts are linked, they will not automatically publish. You must create a reminder in SocialPilot for the material to be published at the time you choose.
SocialPilot performs an excellent job of keeping up with how social media is always developing, as seen by the fact that it began supporting TikTok while it was still relatively new. However, there is no direct connectivity to Instagram, which other services, such as Buffer, may provide.
When utilizing SocialPilot to publish on social media, there are still a lot of useful things to consider. If you wish to upload photographs or videos from your account, the post-creation interface allows you to quickly connect with Canva. Customers or team members can be added to an account group to provide input on the material before it is made public. The post preview tool works great. Using the CSV file option in the bulk scheduling tool, you may upload a large number of articles at once.
The social media calendar’s drag-and-drop tool allows you to easily adjust the order in which your posts are published to accommodate for different time zones.
SocialPilot is currently one of the finest programs on the market for scheduling social media updates.
Content Recommendations
It may be difficult for a business to keep up with the demand for new social media content. If you operate a business or manage social media, you must look for interesting material in various feeds and distribute it as frequently as possible.
When employing this approach, strategy is less crucial than being able to think on your feet.
SocialPilot is useful since it suggests material to repost based on the industry in which your company operates. You can put terms into the search window, and SocialPilot will display a list of similar articles. If you believe the issue is acceptable for your audience, you may add it to your to-do list.
You may also use the Content & Feeds interface to subscribe to numerous RSS feeds and keep track of fresh content.
This technology will be extremely beneficial to any organization that decides to implement it. This is due to how well it integrates with the rest of the platform.
Performance Reporting
Marketing analytics data from SocialPilot can be obtained from Google My Business, Twitter, LinkedIn, Facebook, and Pinterest. If a company’s social marketing strategy is heavily reliant on a single social network, Instagram’s absence will be felt.
The reports cover all of the major marketing KPIs, and the data is presented in an easy-to-understand format. You may also view a list of the most popular hashtags you’ve used as well as the top influencers who have interacted with your work. Both of these items have long been required.
This demonstrates how SocialPilot may be able to uncover hidden insights in data and how useful the knowledge it may provide.
To be clear, SocialPilot does not integrate with third-party analytics solutions and does not provide information about your rivals.
To gain a clear view of how social media fits into your company’s broader marketing goals, you’ll need to look at data outside of SocialPilot. It’s a terrific tool for researching your own social media, but not so much for studying the social media of others.
SocialPilot’s Ease of Use
SocialPilot offers an intuitive and functional user interface. It merely takes a few mouse clicks throughout the installation procedure to connect several accounts. Connecting to various social media sites such as Facebook, Twitter, LinkedIn, and Google My Business is simple by using SocialPilot.
The navigation bar on the left side of the screen makes it simple to switch between choices. Because the design is basic, the user can focus on the chores that need to be completed for their social media accounts.
SocialPilot only provides a limited amount of training to new users, and the most costly package is the only one that includes live training. It’s not the most difficult program to learn, but it’s also not the easiest. Located in the center of the range. Giving clients additional instruction would help them get the most out of the platform in the beginning.
Many of SocialPilot’s features were designed with teams in mind, as seen by how simple they are to use. Users of the SocialPilot interface may share posts and campaigns with other members of their team using a variety of techniques.
SocialPilot is a valuable tool on its own, and it doesn’t include any unnecessary functions.
However, it is not as polished or well-thought-out as its more flamboyant competitors.
There are a few errors (see “Pinterest” in the screenshot below), and the connection to Twitter broke many times during our testing. Despite these drawbacks, the program is still recommended. Even if there are just a few minor issues, they imply that the technology may occasionally fail. Even though they are largely eye disorders, this does not diminish their significance.
How Much Does SocialPilot Cost?
SocialPilot has four pricing tiers.
If you pay for a year of the Professional plan in advance, the monthly fee is only $25. The charge is $30 if you pay for a month in advance.
You may connect to up to 25 social media accounts and plan and curate material for up to three employees on your team at this level.
Clients of SocialPilot profit from one of the most crucial features in this way. To gain access to more advanced features and more users on other platforms, you must purchase a more expensive package. However, for many businesses, the basic SocialPilot membership is sufficient.
The Small Team subscription costs $50 per month and allows you to connect up to 25 additional social media accounts as well as access to the Social Inbox tool for monitoring conversations. You may save $41.66 each month if you pay for the entire year in advance. You will save $41.66 per month if you pay for the entire year at once.
This bundle includes “white label” PDF files that allow businesses to include their own branding before publishing the findings of their study.
You may add up to ten team members and connect up to 100 social media accounts for free with the Agency plan, which includes everything in the Small Team package. The Agency plan costs $100 per month or $83.33 per month if paid in full.
A credit card is not required during the 14-day free trial period for any of these three account types.
If your requirements do not fall within these parameters, you can chat to SocialPilot about creating your own plan.
This pricing strategy is clearly intended for social media companies and teams with multiple users.
The basic subscription for managing social media with SocialPilot is $30 per month and is appropriate for three employees on your team. It’s simple to market SocialPilot to firms who don’t want Sprout Social’s more comprehensive social listening tools.
SocialPilot’s Support
Depending on the nature of the query, SocialPilot will respond via email or through its knowledge base. When they get an email, they normally respond with a solution within a few hours. Sometimes, though, they just give a link to a page in the knowledge center that has solutions to frequently asked topics.
The articles in the knowledge center are simple to grasp and provide step-by-step solutions that are related to a variety of popular digital marketing terms. They do not, however, address every potential question, which is to be expected.
Customer assistance is not available by phone or live chat. Even though SocialPilot does not have a dedicated support account, you may contact the firm via their various social media networks.
When time is of the essence, email is the greatest way to communicate. When it comes to problem-solving, clients have a lot of alternatives because of competition.
Benefits of SocialPilot
SocialPilot is a software program that has a lot of functions and is inexpensive.
This tool provides a less expensive alternative to Hootsuite or Buffer for teams who need to publish to several social media accounts.
Despite being basic and quick to use, the user interface is not as fluid or intuitive as its more costly competitors. Teams who don’t have a lot of time but need to provide fresh material every day would benefit greatly from content curator solutions.
So, SocialPilot features Chrome and Firefox browser extensions, as well as an iOS and Android mobile app.
Comprehensive And cost-Effective Social Media Scheduler
Because there are so many other programs that perform the same thing, SocialPilot stands out.
For a modest and flexible monthly membership price, social media professionals may use it to manage many social networks and accounts from a single dashboard.
Because it lacks sophisticated capabilities like as social listening and the capacity to create chatbots, SocialPilot is not a smart solution for large firms looking to remain ahead of the curve when it comes to social media innovation.
Despite the fact that you cannot automatically publish to Instagram, SocialPilot offers more than enough advantages to suggest it to businesses looking for a quick and dependable solution to post to social media. According to SocialPilot, it will be able to automatically post to Instagram “soon.”
Frequently Asked Questions
What Can SocialPilot Do?
SocialPilot is a tool that aids in the management of your social media profiles. Connects to a variety of social networks such as Facebook, Instagram, Twitter, LinkedIn, Google+, Pinterest, Tumblr, Tumblr, VK, and Xing. Analytics, automatic publishing, content management, tracking conversions, managing numerous accounts, and scheduling articles are just a few of the tools and services available. Because the scheduling, queuing, editing, and distribution processes have been simplified, it is now easy to arrange and deliver all of your information (and it can even help with content curation too).
Is SocialPilot Good?
To compete in the market, SocialPilot provides a wide range of services to its clients. It’s nearly identical to Hootsuite, the most popular social media management tool on the market. Aside from that, it’s simple to use and allows users to collaborate. On paper, it appears to be a better offer than Hootsuite in terms of price and the number of features. Even though it is still relatively new to the market, it has greatly simplified the lives of social media professionals.
Is SocialPilot Easy To Use?
With a few clicks, you can connect your SocialPilot account to your other social media accounts and begin using the platform.
Which Social Networks Does Socialpilot Connect To?
Facebook, Twitter, Instagram, LinkedIn, Google My Business, and Pinterest may all be linked to SocialPilot. Tumblr and VKontakte can also be linked.
Can I Schedule Instagram Posts Through Socialpilot?
You can schedule Instagram posts, but after you’ve done so, you must still go in and publish them. When the time you specify for this job approaches, SocialPilot will notify you.
How Does Socialpilot’s Pricing Work?
SocialPilot’s Professional package costs $30 per month. Small Team plans are $50 per month, Agency plans are $100 per month, and Enterprise plans are $200 per month (custom pricing). If you opt to have your account invoiced once a year, you can save money on your payment. One of the things that make their price plan appealing is that there are no significant feature limitations. Even with the most basic subscription, SocialPilot allows you to access practically all of its features for free. As a vital feature, the only item that may be left out of the Professional membership is the Social Inbox.
What Are Some Of The Advantages And Disadvantages Of Socialpilot?
SocialPilot includes a feature called “Social Inbox” that makes it easier for those with several Facebook profiles and pages to respond to all of the comments and messages they get. This is ideal for administrative groupings. It’s also really straightforward to grasp and utilize due to how basic it appears and how it’s set up. In addition, it delivers extremely strong analytics. One of its greatest difficulties is that it doesn’t have a lot of apps or connections from other firms.
Conclusion
SocialPilot is an affordable solution for companies requiring task delegation and more control over their social media efforts. For companies with a smaller budget, SocialPilot offers great value for your money and may be one of the best services on the market. The company also does a good job of addressing customer concerns immediately. SocialPilot is a promising new entrant to an already crowded market.