Does your brand publish social media posts or blogs on the weekends? If not, you may be missing out on some prime engagement times that occur on Saturdays and Sundays. People have free time and are oftentimes perusing their favorite social media networks for fun and to relax, making the weekend an excellent time for your brand to post more lighthearted content and boost engagement outside of the regular workweek.
Marketing analytics firm TrackMaven analyzed 4,618 blogs published by brands this year and evaluated which days of the week actually generated the most engagement across social media. Here is what they found, which may come as a surprise to social media marketers who focus mainly on posting content during the weekdays
Average Posting Frequency by Day of the Week
Tuesdays & Wednesdays: 18%
Average Social Shares by Day of the Week
Tuesdays, Wednesdays & Thursdays: 14.1%
So what does this tell us? Even though most brands are posting content during the week, the 13% of posts that were published on Saturdays and Sundays actually generated the most social shares overall.
While engagement levels may vary for each brand and the optimal time to share content on each social network may vary depending on your audience, there are better times to post than others on the weekends. We’ve compiled the following data to determine the best times to post on each social network on the weekend.
|Social Network||Best Time to Post on the Weekend|
|Saturdays & Sundays before 8 am and after 8 pm|
|Saturdays & Sundays 1 – 3 pm|
|Saturday Mornings;2 – 4 pm and 8 – 11 pm|
|Google+||Saturdays & Sundays 9 – 11 am|
|Tumblr||Sundays after 7 pm|
|Blogs||Saturdays at 11 am|
Sources: HubSpot & Fannit.com
As you can see, posting blogs and pinning on Pinterest are ideal social activities to do on Saturday mornings to boost engagement for your brand. Use Sundays for a friendly tweet and an evening post on Tumblr or Facebook to catch your audience that may be hanging out on those networks to wrap up the weekend. More than anything, we hope this data encourages your brand to experiment with posting content on Saturdays and Sundays and analyzing which type of content works best for your weekend audience. Try preparing and scheduling your social media posts before the weekend starts so you aren’t scrambling for post ideas on Fridays. You can even use Everypost to schedule your posts on Facebook, Twitter, Google Plus, LinkedIn, Tumblr, and even Pinterest.
Have any other weekend posting tips? Share with us in the comments!