You’re probably looking at this page because you want to know what falcon.io pricing is. We hope that you’ll be able to find all the information you need here. If you’re looking for Brandwatch (formerly Falcon.io) pricing and don’t know where to look or what to look for, don’t worry, I’m going to make this really easy for you. You’ll also pay less than similar solutions like HootSuite and Sprinklr. To discover the most current pricing information, we below conducted research and data analysis.
Feature Breakdown
Social Media Management
Social media management is a broad concept. It has everything you need, from a content calendar to reports on how well your postings are performing. Social media management services are available from Falcon, which includes the following:
A Unified calendar
One of the most critical tools you’ll use is your content calendar. It provides an overview of all upcoming events. You’ll see postings that have been planned for a specific date and are clearly marked on social media. With the ability to post to various social media networks at the same time, you can do all of the above.
Organizer of campaigns:
Campaign Planner, a feature of Falcon, allows users to create social media campaigns in conjunction with other members of their team. You may map, write a brief, roll out, and collaborate on campaigns for all social platforms.
Content Pool and Rich-media formats:
If you want to keep your audience engaged, you need to offer a wide variety of content. Instagram Stories and Facebook carousels are made possible by Falcon’s support for picture, video, and other media formats. In Falcon’s version of a shared media library, known as the “Content Pool,” all content is safely saved. All assets can be categorized for reuse, and each time you publish a post, it is instantly added to the library. ‘ You may also use Content Pool in conjunction with your choice DAM or cloud storage platform.
Flows of Approval:
An all-hands-on-deck strategy is needed to plan successful social media initiatives. Brands are frequently faced with a variety of issues as a result of this. Do you know who has access to what, who can change or delete content, and who has to approve anything before it goes online? An audit trail and a set of responsibilities are all part of Falcon’s quality-improvement solution package. It is possible to plan and create content more efficiently with the help of these tools.
Alerts and notes:
Email notifications and note sharing are also options for approval channels and collaboration. This ensures that your team never misses a beat and is always on top of their game.
URL Shortener:
Shortening URLs is a common yet necessary practice. Falcon has two alternatives for its clients when it comes to Twitter’s character limit and the requirement to make the material as appealing as possible. The first is to create a short URL for your website. Falcon support can help you incorporate it into your account. In the second option, Falcon’s prefix can be used to abbreviate URLs. Falcon guarantees that all custom URLs include tracking UTMs because URLs help give critical analytical data.
Agency collaboration:
Falcon is a great fit for agencies. It allows you to collaborate more easily with other agencies. Managing access and assigning permissions are both within your power.
Social Media Advertising
Advertising on social media platforms such as Facebook and Twitter has become big business. Additionally, beneath Publish, you can advertise posts on Facebook and Instagram to increase their visibility. Publish is an easy-to-use program for keeping track of all of your adverts in a single location. The program makes it possible for:
Cross-channel advertising:
Advertise on Facebook and Instagram, as well as use Click-to-WhatsApp advertising.
Automation :
Automatically enable targeting and goals for your organic posts by applying Smart Labels to them. This simplifies the process of creating posts, ensuring that all promoted content is immediately optimized.
Saved audiences can be used:
Increase the impact and personalization of your advertising by leveraging or syncing it dynamically with data from your CRM.
Avoid promoting out-of-date content by setting ad run-times and avoiding republishing old content.
Automated ROI tracking:
When you use custom tracking links, all of your eligible advertising will be immediately enabled with pixels.
Label filtering for insights:
Labels can be used to form conclusions about campaigns and to automate post parameters.
Insights from the field:
More than 100 metrics are available for better campaign management. Track metrics linked to placements, audiences, and objectives, which are all basic measurables.
Listening to Others
There are a lot of features and images in social listening programs that can make it difficult to understand what they’re doing. Falcon is an exception to this rule. Everything is laid out for you, so you know exactly what’s going on and who’s participating. You have the option to:
Track Trends:
Determine what themes and hashtags are trending so that you can create campaigns and material that will have a greater impact on your audience.
Brand Monitoring:
Use social media monitoring to keep tabs on what people are saying about your business and products.
Create Your Own Queries :’s
Everything from brand names, keywords, and phrases to phrases can be tracked. You can use sophisticated parameters to improve your inquiries.
Keep an eye on the mood and keep track of different languages:
Global reach implies that you can track and engage with your audience from all around the world. Multiple languages are supported by Falcon’s sentiment analysis: German, Mandarin, and Spanish. To help you prioritize your interactions, mentions are marked as either favorable, neutral, or negative.
Filter Extensively:
A variety of filters are available to help you narrow down your search results, including demographics and influencers, as well as the content genre. All of this is possible because to Falcon’s unified filtering option.
Identifying key opinion leaders:
Create plans for collaboration and brand expansion with social media influencers who interact with your areas of interest.
Take advantage of the Activity Alerts feature:
That means you’ll be the first to find out if there’s a fire in your building. Using Falcon’s built-in notifications, you can be alerted when the number of people listening to a given project rises significantly.
Tracking campaigns:
In the Projects Overview page, keep an eye on the campaign’s performance and compare it.
Email updates:
Enable the automatic delivery of reports on the most popular and trending subjects and mentions to your in-box.
Create Custom Audiences:
Using any Social Listening project, you can create an audience from the people who have been discovered. As a result, advertising aimed at raising awareness of your brand will be more effective.
Data to be Exported:
Send the results of your Social Listening study as a CSV attachment to an email address.
Engaging in social activities
It’s a full-time job to be socially active. The simplicity with which you may access messages and comments on numerous profiles has a direct impact on how well you handle the storm.
With Falcon, you may create your own custom inbox. Filters, labels, and numerous feeds are all options. Using the Engage mobile app, you can also create custom response templates for faster replies and bulk activities. Included in the unified inbox are:
Diverse Social Media Outlets:
Access social media content from Facebook, Twitter, Instagram, LinkedIn, WhatsApp, and YouTube. –
Customized feeds
Create a personalized feed to view only the content you want to see. Use the channels, assignments, feelings or unread to organize it.
Use the Audience Profiles:
When you receive a message from a contact you already know, their profile picture appears next to the message. In addition to allowing you to produce more personalized responses, CRM connectors like HubSpot, Salesforce, and Microsoft Dynamics can also benefit from this type of customization.
Templates created from scratch:
Quickly answer frequent questions by creating your own ready-to-use templates.
Discussions on the Back of the Label:
It’s important to use labels to separate conversations and profiles. In addition to titles and campaigns, you can identify persons.
Searches can be filtered:
A strong spam filter is a must for any email inbox. You can use Falcon to perform a keyword search across all of your inbox’s messages.
Actions in bulk:
With a few simple steps, you can make substantial changes to message content. You have the option to:
- Unselect the “spam” option.
- Unselect the “priority” option.
- Sentiment
- I, for one (for Facebook comments & replies only)
- I, for one (for Tweets only)
- Delete
- Mark as read
Analytics
All social media initiatives rely on data analytics to function. Understanding what you’re looking at isn’t always that simple. Falcon tracks approximately 600 parameters in addition to the essentials.
As a result, you’ll be able to track metrics like fan growth over time, as well as per channel. The following is a list of the available analytics tools:
Multiple networks & Post level metrics:
Analyze your Facebook, Instagram, and Twitter accounts. Falcon provides more than 100 post metrics for Facebook and Instagram, as well as 600+ other data that may be accessed through CSV or API, but none of these services are available for Twitter, WhatsApp, or YouTube. Organic, paid and viral impressions; reach; post level and individual page reactions; demographic analytics about your followers; and video views on the page and post levels are all included.
Custom reports:
You may track the stats that matter most by creating your own dashboard. Individual widgets can be ordered and resized using the platform’s drag-and-drop builder.
Unlimited reporting:
Despite its importance, reporting on some platforms is severely constrained. However, Falcon’s reports are infinite. Templates can be created, cloned, and edited as needed. Emailing them to stakeholders is also a breeze.
Team performance tracking:
Use set service targets to keep track of your team’s progress and ensure that your interactions with customers are fast, efficient, and successful.
Easy exporting:
An XLS or CSV file can be exported as well as JPG or PNG.
Customer Experience Management
When evaluating a new social media marketing platform, customer management isn’t the first consideration. Falcon, on the other hand, takes a different approach, one that we believe is more intelligent. You can gain a deeper understanding of your target audience by offering tools like profile cards, CRM connectors, and the merging of client information to create richer profiles. In addition, that’s worth far more than you’ll pay for Falcon. There’s too much data in the globe, and it’s becoming a problem. For those of us who can distill our information into an understandable form, we’re ahead of the game. Among the customer management options are:
Individual Profile Cards:
When interacting with clients, Falcon automatically displays social messages, comments, or mentions on Falcon-owned social media accounts.
An Aggregated View:
Find out who in your audience is bringing up specific topics and hashing them out on social media with this tool. Make use of this data to boost your advertising and your interactions with customers.
An Audience Analysis:
In one location, you can see the total number of users, networks, demographics, and the most popular topics.
Non-Owned Channels are tracked here:
You may easily monitor any social mentions made by profiles that match your search query.
Incorporating CRM:
Construct a one-way sync with Salesforce, HubSpot, and MS Dynamics in order to centralize data and build more complete profiles or more insightful insights into the data.
Network consolidation:
Integrate a person’s social media accounts into a single activity stream on their profile card, and you’ll have a greater knowledge of how your customers use messaging and engage with content across different platforms.
Labels:
Adding labels to profiles will help you identify people with similar interests, titles, or habits more quickly.
An in-depth examination of the data:
Use filters to identify people based on a variety of criteria, including hashtags, social networks, and gender.
Targeted audiences:
Import or export bespoke or lookalike audiences into Falcon or Facebook Ads Manager.
Conclusion
All things considered, falcon.io is a solid provider of software-as-a-service applications, and they have an impressively quick setup time. If you’re looking for an easy-to-use alternative to Stripe or Salesforce, and don’t mind paying a little extra for it, this is a great choice. We certainly recommend it as an addition to your payment processor lineup.