Coschedule Headline Analyzer

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Coschedule’s headline analyzer generates an overall score and a grade out of A+ based on the headline’s readability, click-worthiness, and relevance. Readability is calculated by analyzing the number of syllables in a headline along with its Flesch-Kincaid paragraph reading score. The click-worthiness is based on the copy’s specificity and partial match keyword density. Relevance takes into account the copy’s shareability and what sites link to it.

What is the CoSchedule Headline Analyzer

It’s likely that some of you have never heard of the CoSchedule Headline Analyzer.

It is a web-based program that, as its name suggests, analyzes headlines using a variety of criteria.

Additionally, using the Headline Analyzer is completely free, so feel free to give it a try. The report should appear like this above the fold:

Coschedule Headline Analyzer

How to Write Better Headlines Using a Headline Analyzer

You can see that the title “How to Build a Blog” received a score of 58 in the screenshot above.

That should not be shocking.

Even if the headline very much sums up what the article will be about, it just looks dull.

The report is divided into seven sections by Headline Analyzer in order to assist you to improve your headline word for word.

Why don’t we watch each segment individually?

1. Achieving the Optimal Word Balance

The “Word Balance” analysis is also shown at the top of the report. The words used in the headline are classified here into four categories: common, rare, emotional, and power words.


This begs the question: what is the perfect combination of common, uncommon, emotional, and power words? 

To answer this, let me explain what these word types actually mean.

Common Words

Common words mostly refer to prepositions, articles, conjunctions, and other words that make up sentences. Examples that appear frequently are “the,” “to,” “be,” and “in.”

Uncommon Words

Common words are necessary for phrase formation, while unusual words give sentences significance.

Anything can be an uncommon word, including “more,” “small,” and “something.”

Keep in mind that terms that Headline Analyzer does not classify as “common” are not necessarily unusual. You’ll need to test out some eye-catching words to discover what qualifies as “uncommon” in the online environment.

Emotional Words

Here’s the thing: a headline can exist without any emotional word attached to it. 

You can write “Ways to Make Money Online” and people will understand what your content is about. 

But who would pick your content if there’s another post called “Easy Ways to Make Money Quickly”? 

That’s the power of emotional words. They can incite positive or negative emotions that can inspire clicks from the audience. 

Take note that terms like “how to” are also considered as emotional words. 

The sole reason for this is because users have associated “how to” with in-depth, authoritative learning resources. They trust these words; hence they are influenced at an emotional level to click these headlines. 

Try to create headlines that are 10 to 15 percent emotional words to entice potential readers. 

Emotional Words Example

Power Words

Last but not least, headlines only utilize power phrases for just one reason:

To give it an added boost

Power words, or exaggerated adjectives, can liven up any headline.

“Tips,” for instance, could refer to “mind-blowing tips.” “Killer advice” is a type of counsel.

Your headline needs at least one strong word to make it more compelling.

Power Words Example

Word Balance: Use and Care

Now that you are familiar with the various word categories, let’s look at how we can make our headline better.

Currently, the words in the headline “How to Build a Blog” are 20% common, 0% rare, 40% emotionally charged, and 0% powerful.

Uncommon and powerful words must undoubtedly be included in the mix. For instance, we may fit the unusual word “more.”

See what Headline Analyzer says about our revised headline in the paragraphs below:

How to Build an Outstanding Blog for More Traffic

We just achieved the recommended percentage of rare words in a headline, according to the results.

Next, we require a power word, if not more.

To make the headline more appealing, I choose to use the word “amazing.”

The new title we created now receives a 77 from the Headline Analyzer. That significantly improves upon our original headline.

How to Build an Outstanding Blog for More Traffic

Our headline isn’t ideal, despite the improvement.

One is that we didn’t bring the percentage of emotive words within 10 to 15%. Unfortunately, simply adding or eliminating words won’t be enough to attain the ideal word balance.

Remember that adding words will also have an impact on the distribution of other word kinds. This makes finding the ideal word balance for your headline exceedingly difficult.

What you can do, though, is to constantly creating new iterations of your title.

Let’s move on to the following component of the Headline Analyzer report to assist you with this.

2. Choosing a Type of Headline for Your Content

The type of headline you used can be determined without using the Headline Analyzer.

As Title Analyzer said, it is crystal evident from the aforementioned example that we crafted a “how to” headline.

Headline Type

How-to articles are a mainstay in the majority of bloggers’ content development toolkits.

Not only do they draw hits, but through social media, message boards, and other blogs they spread like wildfire.

It doesn’t take long to discover on my blog that I love “how to” headlines. That’s primarily because the majority of the articles I write are instructional, step-by-step guides on how to perform a particular task.

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Even if a “how to” headline is fantastic, there is no one-size-fits-all answer.

To expand the variety of your blog’s content library, you should become familiar with the following three headline types:

List Post Headlines

Another personal favorite, list post titles draw readers for a variety of reasons.

One, they will know up front exactly what they are getting.

This implies that a post with 10 advice should attract more attention than one with just 5.

Two, list posts divide the text into a number of well-organized pieces. This makes the entire essay simpler to understand, retain, and put into practice.

List pieces are among the simplest to write, in my experience as a writer.

I find it simple to plan out list posts and control how long each section should be. They also simplify the challenging work of coming up with content ideas.

You must adhere to the steps I mentioned in my step-by-step process for creating killer list posts.

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You may use list post headlines if you plan to write about:

  • Tools
  • Strategies
  • Tips
  • Skills
  • Products
  • Other sites

Question Headlines

Asking a question can be the most effective technique to capture the interest of your target audience.

Question headlines are effective because they speak directly to the problems that your visitors are experiencing. More significantly, they make use of one of the strongest human desires: CURIOSITY.

There’s no need to be too technical here. People naturally seek solutions when you pose a question that is connected to their own issues.

Because of this, question-based headlines are highly clickable.

Additionally, coming up with question headings is not too difficult. Even just using the question as your headline should result in hits and interaction.

In reality, the question-based post I linked to below had 89 comments, and more are pending approval.

Give clues about the solution in your introduction or the question headline itself to increase the effect of the question headline.

Have you ever seen a post title that begins, “Number Eleven Will Shock You”?

They are so common on social media because they are effective.

Naturally, you need a strategy that uses the same language as your target audience.

You’ll need a more formal term that will hook them if you’re trying to attract other marketers and bloggers.

In some circumstances, you can add the phrase “case study” to hint that you already know the solution. Alternatively, try “results after 30 days” or “here’s what I discovered.”

Question headlines make sense if you are writing about: 

  • Popular issues that affect your niche
  • Strategies that are yet to be proven
  • Results you’ve already achieved
  • Product comparisons

Generic Headlines

Actually, the only reason I brought up generic headlines was to warn you that they are terrible for business.

To put it simply, generic headlines are lifeless passages of text that have no business being used in blogs. They might describe the substance, but their lack of imagination makes readers lose interest before they even click.

Since I never use generic headlines on my site, I am unable to provide you with an example. But I can think of one right away: SEO Marketing Guide.

It’s so bad that Headline Analyzer gave it a score of zero. 

Seo Marketing Guide

On the other hand, if you created a generic title, Headline Analyzer ought to alert you right away. To be fair, writing a generic headline is challenging unless you set out to achieve it.

Generic Headline

Playing with Headline Types

It takes a lot of trial and error to use headline types to achieve a high headline score.

Let’s take the example of wanting to enhance the heading “How to Build an Outstanding Blog for More Traffic.”

I’d start by trying to turn this “how to” headline into a headline for a list post.

We can easily modify the kind of our headline by simply changing “How To” to “10 Ways To.” However, the results of Headline Analyzer point to the superiority of the first one.

10 Ways to Build An Outstanding Blog For More Traffic

Of course, altering “how to” gets rid of the headline’s sole emotional phrase. But the score doesn’t change at all even if we add another emotion word, like “Practical.”

Adding Practical to the Headline

So, now what? 

There is just one headline type left, which is question headlines, because there is no use in attempting to write a generic title.

Although “how to” is technically a query, its popularity has led to its recognition as a separate headline type. Let’s try replacing it with “How Can I” as a result.

It’s interesting because it’s the same old tale:


Once more, you might assume that it is because the new headline is devoid of an emotive word. But the headline score won’t change even if I add an emotive term like “Easily.”

Adding Easily to Headline

There is one more explanation, though, for why altering the headline type lowers the headline score.

Simply put, the headline length.

3. Maintaining the Proper Length of Your Headline

We didn’t see that we were lengthening the headline since we were too busy adjusting the type.

The Headline Analyzer report’s subsequent section sheds light on this problem.

Headline Analyzer offers information about your headline’s length under “Length Analysis.” Along with the precise word count and character count, it also informs you up front if the sentence is too long or too short.

The headline that scored the highest so far only has 49 characters and nine words, which is well within acceptable bounds.

Length Analysis

Here’s what happened: when we attempted to adjust the headline type, we unintentionally made it longer than what was advised.

A headline with no more than 55 characters and six words or less can increase click-throughs.

The title, however, was 63 characters and 11 words long and read “10 Practical Ways to Build an Outstanding Blog for More Traffic.”

Its character count is still within legal bounds. However, Headline Analyzer thinks the headline is a little bit too wordy.


Keeping Headlines at the Right Length

You should already be aware of how to write headlines that will attract clicks at this point:

Try with various words and sentence constructions until your headline is the proper length.

One clever tip that will assist you in doing this is to look for synonyms. Simply launch your preferred search engine and type the term you wish to alter plus the word “synonyms” into the search box.

For instance, use the search term: to find a shorter version of the word “amazing.”

You should already be aware of how to write headlines that will attract clicks at this point:

Try with various words and sentence constructions until your headline is the proper length.

One clever tip that will assist you in doing this is to look for synonyms. Simply launch your preferred search engine and type the term you wish to alter plus the word “synonyms” into the search box.

For instance, use the search term: to find a shorter version of the word “amazing.”

Of course, if the length of the headline is not a concern, there is no need to go about changing related words. However, if it is, searching through search engines for synonyms should do the trick.

4. Making Your Content Go Viral with Six Words

Word choice is important when creating headlines.

People frequently focus on a headline’s initial and last three words, whether they are reading it online or in print. Advertising experts are aware of this, and so should you be.

This is why Headline Analyzer offers a “First & Last” section; it wants you to be aware of it.

First and Last

Generally speaking, you ought to save these places for your focus keyword. If not, there are a variety of phrases you may insert to increase the reader impact of your title.

What Words to Use? 

We can go to BuzzSumo’s research on this. If you’re seeking for accurate data, the study’s enormous sample size of 100 million headlines is more than sufficient.

Based on their findings, the top 10 phrases for the first three words are as follows:

  • # Reasons Why
  • This is What
  • # Things You
  • # of the
  • This is The
  • # Ways to 
  • This is How
  • The # Best
  • This is Why
  • How to Make

It’s interesting to see that BuzzSumo was only able to pinpoint phrases of two words that commonly ended headlines. This has the benefit that you can use any word that is pertinent to the subject of your material, which is advantageous.

Now that that is out of the way, here are the top 10 phrases for headlines’ final three words:

  • …the World
  • …# Years
  • …Goes Viral
  • …to Know
  • …# Days
  • …On Twitter
  • …are You
  • …Right Now
  • …Can You
  • …on Instagram

For a complete list of phrases that you can use as the first and last words in your headline, refer to the study.

These words sound familiar, don’t they?

Because these are frequently used as the first and last three words in headlines for popular blog entries.

That is not an accident.

Since I am aware that they can increase clicks, I tend to favor these headlines myself.

A surefire tactic should be to rely on the best phrases at the start and conclusion of headlines.

If you only want to utilize headlines that are five to six words long, that is.

Consider how frequently you encounter postings with headlines that brief. They may not have been many enough to recall.

Yes, they can be rather challenging to write, particularly if you want a headline that seems unique.

It might be effective to use headlines like “10 Ways to Promote on Instagram” or “How to Make Money on Twitter.” The drawback is that some readers might think these headlines are a little too commonplace to be intriguing.

This brings up the following query, the solution to which will teach you how to create catchier headlines.

What Goes in the Middle?

Referring to the BuzzSumo study, it has been established that the phrase “will make you” performs well on Facebook.

Understand what this means?

The amount of interaction your content can generate also depends on what you put in the center of your title.

Although it might not be necessary at all, attempt to put the following in the middle of your headlines:

  • This is Why
  • Can We Guess
  • Only # in
  • The Reason Is
  • Are Freaking Out
  • # Stunning Photos
  • Tears of Joy
  • Is What Happens

5. Optimizing Your Headline Using Keywords for SEO

For novice bloggers, the material above could seem overwhelming.

You’ll be returning to well-known ground in the following portion of Headline Analyzer’s report, so don’t worry.

The report’s “Keywords” section extracts the keywords that can be found in your headline. This makes sure that the proper audience can find your material.


You should be aware as a blogger that post headlines need to be keyword-optimized.

Unfortunately, because keyword research is a topic for another day, we can’t go too thoroughly into it today.

I can tell you this, though.

Similar to headlines, keywords are important elements that may impact your blog’s success.

Having said that, you must study a keyword research guide to complement the information in this piece. This old piece I wrote about long-tail keyword research should be a great place to start.

Attaching Keywords to Headlines

Okay, I understand. “Keywords are crucial, but what now?

Headline Analyzer revealed that our keywords for “How to Build an Outstanding Blog for More Traffic” are “blog” and “traffic.”

Fortunately, we didn’t stuff our headline with too many keywords. We did a good job of keeping it brief as well.

However, some headlines may mislead readers since they contain a number of important keywords.

On Headline Analyzer, for instance, the following headline appears acceptable:

How To get More Share

You could have noticed the words “social,” “slideshow,” and “presentations” at first sight.

You may notice these terms because you are familiar with their definitions. However, some of your keywords might not be immediately apparent to other readers.

Looking at the keywords section of Headline Analyzer’s report allows us to confirm this.

See? It’s easy to overlook the word “social”!

There are two things you can attempt if Headline Analyzer doesn’t pick up your focus keywords.

Limiting the quantity of terms in your title is the obvious solution. The sole keywords you used should be recognized by Headline Analyzer as a result of this.

Additionally, experiment with various headline formats to position your keyword close to the start of your headline.

Just let the search engine results do the talking. Check out the following search engine outcomes for the term “content marketing”:

Content Marketing SERP

6. Using the Right Headline Sentiment for Engagement

The final component needed to create clickable headlines is emotion.

What feeling does your title portray to your viewers, you ask?

Do they have a strong sense of optimism or pessimism about a particular topic? Or will they be utterly unaffected by the subject?

The Headline Analyzer suggests selecting one of the first two. If you don’t, some readers could decide not to click on your content.


Instilling Audience Sentiment in Your Headline

It shouldn’t be difficult to paint your title in a specific way to elicit the desired response from readers. Use terms like “mistakes,” “awful,” and “damage” as an example to evoke intense negativity and prompt clicks.

Consider the following headline, for example:

Looks negative, right? Headline Analyzer thinks so, too — and that’s a good thing. 

When you use phrases like “pitfalls” and “wreck,” who wouldn’t feel that way?

A negative mood encourages a click by playing on feelings like uncertainty and the fear of missing out. Just make sure your material maintains the same perspective and capitalizes on the feeling that readers identify with.

Use terms like “best,” “excellent,” and “successful” if you want your audience to feel good about your subject.

Positive Sentiment

A motivating thought can energise readers and encourage them to act right away. It’s possible that negative feelings work better in creating urgency. However, optimism might encourage readers to proceed by providing reassurance.

7. Ensure That Your Headline Displays Correctly

Finally, Headline Analyzer shows you how your headline will appear in email subject lines and SERPs.

In order to prevent your title from being abbreviated, these previews serve only one purpose.

Truncation happens when the final few words of a headline are removed in databases, email programs, and search engines. Long and wordy headlines are shortened to maintain consistency throughout the user experience.

The words near the end of your headline could not be visible if it is too long. Users can be left wondering what your content is actually about as a result.

Adjusting the Length of Your Headline

What’s the purpose of the length analysis report section, since this is once more about length?

For the record, I made no mention of email clients or SERPs in that part. The recommended character and word counts were not for truncation, but rather for readability.

Let’s examine the title “How to Develop Successful Websites for Thousands of Pageviews” to put things into context.

Looking at the headline’s length analysis, its word and character counts may look fine. 

But once we look at the SERP preview, it seems like our headline is a wee bit too long. 

From a reader’s point of view, “How to Develop Successful Websites for Thousands of Pag…” can be off-putting.

Because of this, you shouldn’t just base your title on the length analysis part. To be extra cautious, verify the length again in the email and SERP previews.


Making the best headlines now may take more time and effort, but I assure you that it will be worthwhile.

After all, a headline is effectively the online equivalent of your website’s front door. If you give it the best polish possible, you will undoubtedly draw large numbers of people.

Should you have any inquiries? Which other tool would you suggest for creating headlines?

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