Social media marketing can be complex, but it’s also a great way to support your other online marketing activities. It is a way to provide relevant behind-the-scenes content for your social media audience as well as provide incentive-based or lead generation content that can help improve your bottom line. It’s why companies of all shapes and sizes are finding social media essential to their brand development.
Social media marketing can help boost search engine rankings, drive more inbound links and generate buzz on specific keyword topics that you want to rank for in the really important search engines like Google. If you have an unwritten page on your website optimized for that keyword, then social media can drive traffic there as well.
Read on for more information about what I consider to be some of the best social media marketing tools.
What Is Social Media Marketing Tool?
Social media marketing is a sort of internet marketing that spreads information through social media apps. Businesses may use these social media channels to engage with consumers, enhance sales, and attract new visitors to their websites.
Why Social Media Is The Best Marketing Tool?
One of the key reasons why social media marketing works so effectively is that businesses can use precise demographic information to target their ideal clients. It is critical to pay close attention to this stage of the marketing process so that you do not waste money on advertising that does not reach the intended audience.
39 Best Social Media Marketing Tools
Social media is important for companies to connect with their audiences. Unfortunately, it can be confusing and time-consuming to manage multiple accounts across different platforms. Big-name brands are using Buffer’s marketing tools to stay organized, so you can too! Create a single account in order to schedule posts on your various social media platforms. View reports on successful strategies, and generate individualized results using a single analytics dashboard. Directly from the dashboard of your Buffer account, you can view and respond to all of the social comments you receive.
Hootsuite is an all-in-one social media marketing tool, designed to help you easily engage with your audience and grow a stronger network. With its analytics suite, you’ll be able to monitor and track performance across multiple networks, deploy content in one place, and analyze its impact on your brand or bottom line. Plus, the Hootsuite App Directory offers hundreds of integrations to work seamlessly with your Hootsuite Dashboard so you can get more done.
Agorapulse is a social media management tool that provides extensive publishing, engagement, and reporting features. This tool has an integrated social customer relationship management (CRM) system that enables users to track conversations with followers, identify influencers in their networks and even create saved hashtag groups. Agorapulse also gives your team the ability to take its social media strategy even further by providing additional features such as unlimited social listening searches.
Sendible is a social media management tool that supports businesses, agencies and organizations in all aspects of their social media marketing campaigns. The platform allows users to plan, carry out and analyze social media marketing campaigns across multiple platforms at the same time. It features a collaboration tool that allows multiple team members to post content using a single profile. The platform’s management panel enables users to see who has conducted what actions on the account, including posting tweets, responding to comments and managing campaigns.
Social media management tools help you keep up with the pace of things. They help you organize your schedule and see what’s trending across different networks in real-time so you don’t miss an opportunity to reach out to your audience or grow your audience size. eClincher is a complete social media management tool. It combines multiple features like content scheduling, social listening and activity management, analytics visualizations and reporting, scheduling for posts and updates, monitoring the performance of your efforts on the major social channels, and so much more.
SocialPilot is the ultimate social media scheduling solution. It offers a suite of powerful tools that allow you to manage all of your major social networks from one easy-to-use yet powerful dashboard. You can boost productivity and efficiency by scheduling posts to any number of profiles and groups on all of your social channels, including Facebook, Twitter, LinkedIn and more. SocialPilot also leaves you with more time to focus on other tasks because it saves you time in scheduling multiple posts for specific dates at different times.
CoSchedule is the world’s leading content marketing calendar software. With social media marketing scheduling and publishing features integrated into a single platform, it’s easy to collaborate and streamline your content creation process. Plan projects, assign and delegate tasks, keep communication in one place with team chat, see what each member of your team is working on instantly, and send reminders when content is due all right inside CoSchedule.
Social media marketing is a critical component of your overall business strategy. MavSocial’s social media management platform helps you optimize the impact of your social media activities by enhancing your digital and social presence, increasing visibility, and improving communications. The software gives you the ability to curate and store content, schedule and automate posts, interact with audiences, listen to industry trends, monitor analytics, construct reports, collaborate with other members of your team, and connect with a broader audience on Facebook and Instagram.
Friends Plus social media marketing tool is perfectly designed to manage multiple profiles at once, designed primarily for Google+ but adding Facebook, Twitter and Pinterest to the list of social networks you can manage with Friends Plus. You can schedule posts in bulk and have them posted across hundreds of your profiles, meaning you no longer have to sit there and update each post individually. This tool also offers customer support and content creation for every profile so you never have to worry about not having something interesting to post or making sure that each profile has enough content.
Crowdfire does a complete job of managing your social media accounts for you. It allows you to manage, schedule, and curate content for your Facebook and Twitter profiles. You can also use it to monitor your competitors on Twitter, Facebook and Instagram. They have bundles that automate the process of using their tools, which is extraordinarily helpful if you are simply not tech-savvy when it comes to social media channels. With Crowdfire’s Social Monitor Intelligence feature, you can gain insights into mentions and replies in real-time without needing to use multiple platforms.
SocialBee is a social media marketing tool that helps you to organize and post on multiple platforms, including Twitter, Facebook and Google My Business. With SocialBee, you can categorize your evergreen content for easy access and organize it however you like. You can also set, pause or reschedule posts in accordance with the topic they fall under. The platform also provides a social media calendar view which makes it possible for you to monitor the progress of your social media strategy at all times. In addition, the platform allows you to set up notifications that will be sent to you whenever something relevant takes place. This will allow you to keep track of your deadlines. With the expiration feature, you can reshare your evergreen content as many times as possible; however, the number of reposts is limited to the amount that you set for it.
12. Post Planner
Post Planner is a social media management tool to help you reach your audience. With Post Planner, you can connect, curate, compose, schedule, and analyze content. And it works with all the platforms that matter: Facebook and Twitter, Instagram, LinkedIn and Pinterest. You’ll have access to hundreds of professionally designed templates so you can get started right away with your social media strategy or use the tool to create your own designs. This will save you time, money and energy so you can be more focused on what matters most: growing your business.
Tailwind is a comprehensive Pinterest and Instagram scheduling tool that allows users to find content, schedule posts, monitor conversations, extend their reach and evaluate the results. The drag-and-drop functionality makes it simple for marketers to upload, tag, and publish their posts in bulk. Tailwind enables you to automatically recommend times for pinning or posting content based on the times of day when your audience is most active on the respective platform. There are three radically different payment plans available through Tailwind.
Later is a social advertising and content-creating tool that allows its users to focus on Instagram. You can schedule posts for Instagram, Facebook, Twitter, and LinkedIn, as well as track their performance. Post types supported by Later include photo posts, videos and carousel ads. After uploading an image to your Media Library the core component of Later you then add one or more text captions for each post. This process differs from most other social media apps because it allows you to compose long-form content that most people usually limit themselves to when posting on Instagram.
Sprinklr is social business solutions are the industry’s first comprehensive suite of products and services to help you execute your social media strategy at scale. Our Social Engagement product helps you monitor, respond and share conversations across multiple channels in real-time so you’re never caught off guard. Use Sprinklr to keep track of all your social profiles from one single platform. The editorial calendar, organizational compliance and approval rules can be used to ensure consistent content and brand messaging across all your digital properties.
If you are a B2B enterprise interested in monetizing your social media, then Oktopost is the perfect tool for you. Oktopost is a social media management tool that enables users to manage, monitor, and measure their social media activities. It is specifically built for business-to-business marketing and has been proven to be extremely effective. This tool allows users to see the direct impact that organic social media has on their sales funnel by illustrating the value that social media platforms offer B2B businesses.
Falcon.io is the first social media marketing tool to focus on giving people access to the right tools at the right time, rather than inundating them with all possible features. With a focused product lineup and an innovative business model, falcon.io is revolutionizing how companies listen, engage, measure and publish content across their social channels.
HubSpot lets you easily manage your marketing, sales and customer communication in one place. With HubSpot’s built-in marketing automation tools, you can create landing pages and forms, run a/b tests, create drip emails and much more without hiring an agency or developer. HubSpot has a free trial giving you the opportunity to test drive it before making a commitment. See what industry leaders like Nike and InfoUSA are saying about HubSpot.
Salesforce Social Studio is an analytics and marketing hub for social media. It is a web-based tool that can be used by anyone in the organization with permission to access the Salesforce CRM platform. Salesforce Social Studio works with Salesforce Marketing Cloud, which has two tiers of pricing: Full and Lite. The Full package offers additional features including marketing automation and automated workflows as well as an unlimited number of users. Lite offers fewer features but provides greater flexibility in your marketing automation processes than Full does.
SocialHub turns every social media post into a powerful marketing channel, so you can engage with your customers and capture more leads. SocialHub brings together all of your Facebook, Twitter, LinkedIn and Tumblr accounts in one place, providing a single platform where you can manage campaigns, interact with fans and partners, and share content from other sources to make it look like it came from you, schedule posts in advance and more. SocialHub offers its services for a renewal fee annually. Prices for the yearly renewed service depend on the subscription plan that you select when you subscribe to SocialHub. Payment will be charged to iTunes Account at confirmation of purchase. Subscription automatically renews unless auto-renew is turned off at least 24 hours before the end of the current period.
Spredfast is social media software that you can run on your own servers. It doesn’t have an annual or monthly subscription fee, which means you pay only for the number of users and campaigns you add to your account. Spredfast offers three plans: Basic, Plus and Enterprise. The Basic plan starts with a minimum of three users and escalates prices after that. The Plus package starts with five users, while Enterprise starts with 15 users but if you need more than the minimum user numbers, they have higher prices as well.
Likeable is a social media management tool that handles the execution of advertising campaigns and the scheduling of posts for businesses. It also enables customers to create content, generate new followers and convert their website traffic into leads. Users can manage clients, generate automated reports, measure success and share content on multiple platforms through the collaborative platform. In addition, users are able to review other users’ comments and messages as well as engage with the audience of the website thanks to its message center module. Likeable Local offers white-label solutions so businesses can design unique logos and watermarks as well as establish their brand value across multiple channels.
SocialFlow is the best social media marketing tool for publishers and journalists who want to maximize their reach. It has a highly sophisticated approach to data and analytics, which allows it to monitor patterns in behavior through social listening. Using this algorithm, SocialFlow can manage the elements that people struggle with like managing huge quantities of data and making instant logical decisions while you focus on content creation and strategy.
Sumo is a social media marketing tool that helps you increase website traffic as well as the size of your subscriber list. A/B testing, visitor targeting, customizable branding and the ability to share content across social media are some of this application’s features. With Sumo’s list builder module, marketers have the ability to design pop-ups and schedule them to appear just before a visitor leaves the website. In addition, pop-up window backgrounds can be customized to fit your brand. You can also purchase Sumo on a monthly or annual basis as a subscription service.
Elevate Social Media Marketing was created by a small business owner. She saw the opportunity for companies to save money and still be able to reach their marketing goals by hiring a social media marketing coordinator. Elevate is the most affordable, efficient and scalable solution for small businesses & companies that need marketing but want to limit expenses by hiring an outsourced team that can manage their social media presence in between live events or during off-hours.
Sprout Social is an all-in-one social media marketing tool for PR pros, social media managers and marketers who need a comprehensive tool that makes it easy to publish and schedule on multiple networks. Using Sprout Social, users can collaborate and share their social presence directly from any web browser; pull in feeds from multiple platforms into one place with drag-and-drop functionality – no more switching from site to site. With its integrated analytics, you can track competition, measure engagement rates and get deep visibility into your target audience. Sprout Social is unique among PR tools because it combines all the right features.
Kickstarter campaigns can bring success quickly, but they also require a lot of preparation beforehand. You need a killer social media strategy for each platform where your audience spends time to capitalize on their interest in crowdfunding. There are plenty of marketing tools you can use before, during, and after your Kickstarter campaign to bring success. We’ve taken a deep dive into which tools are most important and when to utilize each. It’s also important to understand that some of these tools should be both built upon and used in tandem, these are not necessarily in order of importance.
TikTok, a video-sharing social media app, recently surpassed Google as the most-visited website in the world. With two billion downloads and one billion monthly active users, its global reach is undeniable. TikTok users prefer raw, unedited content over highly curated posts the type brands typically produce for platforms like Instagram and Facebook. But how can brands make headway on a platform built on authenticity? Enter TikTok Influencer Marketing.
Venngage is the social media marketing tool that helps companies create professional, persuasive and compelling visual content for all of their marketing needs. It is a relatively new product that offers many templates and tools – in turn helping customers to create beautiful infographics, presentations, videos and more. The product serves the B2B community by providing templates that assist with making complicated information easy to understand. In addition to this, we help to transform data insights into powerful visual content as well as research documents, thus establishing thought leadership. The templates are also helpful in sharing your company’s story with potential customers and purchasers.
30. Rival IQ
Rival IQ is a social media analytics platform that measures the performance of your team’s social media presence relative to your competitors. We will analyze your brand’s or agency’s performance on social media by using competitive benchmarking and automated insights, providing you with accurate information regarding how well your company is doing on the popular medium of choice. Our comprehensive social media insights have already been relied upon by thousands of businesses all over the world for insight into their digital marketing efforts.
Yotpo is a content marketing platform for e-commerce businesses that enables users to collect user-generated content, use that content to build a brand and manage the customer experience. It does this by utilizing customer reviews, and photos at various points throughout the buyer journey, to increase customers’ level of trust. Additionally, they can highlight customer content in marketing campaigns in order to increase search visibility among shoppers who are relevant to the campaign. Yotpo keeps an eye on the search engine optimization (SEO) rankings of e-commerce websites as well as their social media channels.
Ahrefs is online software that allows you to monitor and improve the performance of your website. It was established in 2010 by Dmitry Gerasimenko, and it has since grown to become one of the most well-known SEO tools currently available. Its clientele includes Netflix, LinkedIn, Uber and Facebook, amongst others. The data that Ahrefs provides comes from crawling search engines and websites. More than 11 billion keywords and more than 400 billion indexed pages are contained within the Ahrefs database. Because of this, Ahrefs is able to offer its customers the highest possible level of data accuracy.
Evernote provides a powerful and effective way to organize everything you need in one place. You can review, update, and share your notes across all of your devices, collaborating with friends and colleagues as you go. Notes can be shared in groups or as public posts on Evernote or elsewhere. You can also share items via email or social media, making them searchable for quick reference at any time.
Twitter is the best social media marketing and management platform available in the market today. With 100 million daily active users and 500 million tweets sent daily, Twitter has cemented its position as one of the most popular social networking sites ever created. Twitter is a social networking platform that enables users to receive news, follow celebrities and other public figures, manage their privacy settings, invite old friends from high school or college, and maintain contact with them. It also makes it possible for companies to target prospective customers based on keywords through search ads so they can generate leads and increase sales.
Instagram is one of the easiest and most effective ways to market your business! It is a free app that allows you to share photos and videos on mobile devices such as the iPhone and Android. People have the ability to use our service to upload photos and videos, which they can then share with their followers or with a select group of friends. They also have the ability to view, comment on, and like the posts that their friends have shared on Instagram.
Animoto is a user-friendly and cost-free online video editor that enables the production of videos as well as their distribution on the internet. Because it is hosted in the cloud and accessible through browsers, it can be used on almost any device. Students and teachers alike can benefit from this method of video production because it does not require a high level of technical expertise on their part. In addition, the process does not take an excessive amount of time, which is an important consideration when implementing videos as a viable communication tool in the classroom as well as remotely. Animoto is a well-established platform that easily guides the user through the process, making it a useful tool even for beginners.
Buzzsumo is a powerful online tool that enables any user to discover what content is popular by subject or on any website. This information can be accessed in a variety of ways. It is necessary to be aware of what is trending in order to be able to provide the content that people want to learn about. As a marketer, having the ability to input particular search criteria, evaluate the content and discover what is already successful in your region can be of immeasurable value in helping you to hone in on your priorities and find your bearings. That tool is called Buzzsumo.
Facebook has emerged as the most popular social networking platform in use today. Facebook allows users to share their thoughts, images, and videos with anyone around the world for free. The site makes it easy for people to connect with friends and family members online and share information with them. Mark Zuckerberg, who was then a student at Harvard University, came up with the idea for Facebook in 2004 and initially aimed it at other students who were also in school. By 2006, anyone over the age of 13 who had a functioning email address was able to sign up for a Facebook account.
Sendinblue is marketing automation and transactional messaging solution that allows you to create customized experiences for each customer segment, communicate with millions of contacts quickly and easily and execute your B2B and eCommerce marketing strategies through sophisticated tools enabling you to reach out to more clients than ever before. Sendinblue offers powerful email marketing solutions that allow you to send newsletters and build brand awareness, automate your campaigns with simple drag-and-drop campaign creation tools and information management system (data-driven targeting), and execute your social media marketing strategies through Facebook page management tools and auto-tweet bot features which automatically posts.
Frequently Asked Questions
What Is The Best Free Social Media Marketing Tool?
People have a variety of alternatives for social media marketing tools, according to Answer 1. To save you time, this information has been compiled into a list.
- Buffer Publish.
- Google Trends.
- Buffer Reply.
What Is The Best Social Media Marketing Tool In 2022?
Answer: Both 2020 and 2022 are viable options. As a result, here is a list of the greatest social media marketing tools available right now:
- Social Champ
Does Social Media Marketing Really Work?
Promoting email marketing lists and the number of friends and followers on social media has been demonstrated to be a very effective method when a decent incentive is presented. When Giveaway Promotion tested the efficiency of social media competitions to that of traditional advertising, they discovered the same thing.
What Is The Best Social Media Monitoring Tool?
Ans3: Social Champ will monitor your analytics, clean up a report, and provide you with a white-labeled PDF report. Here’s a list of some of them:
- Social Champ
- If This Then That (IFTTT)
Do I Need A Social Media Marketing Tool?
Social media marketing tools, in addition to allowing you to arrange your posts across several platforms, may assist you to determine where your website will receive the most traffic. Which posts received the most thumbs up from readers?
Your job will be easier, more effective, and more productive because of them. Typically, social media monitoring technologies are used to: You can manage all of your social media accounts in one spot. You can add more than one team member to the same account by using the team collaboration function.
Your social media activity may be tracked, and the findings can be delivered to you in the form of a complete report. Your company might be monitored for any potentially helpful information, such as hashtags, other accounts, keywords, and more. You may plan postings for times when you won’t have access to the internet.
What Makes A Good Social Media Manager?
Using social media marketing tools, you may prepare ahead and organize presents so that they can be presented in a variety of ways. More than 10 million people use these technologies, which allow users to manage all of their social media accounts from a single dashboard.
What Is The Social Media Manager?
Maintaining a social media presence takes time and effort. You must create material, upload it, evaluate and enhance it, and then wait for the “magic” of a connection to occur. Even yet, if that aim is met, the remainder of your organization must continue to operate. Conversation-starting messages. There are conflicts that must be resolved. A real-life that you and your family may share.
All in all, there are many different social media marketing tools on the market. Our team has done deep research to help you out with your choice. We’ve tested most of these social media marketing tools for social media automation. And we drew our conclusions based on this. In case you still realize that the status quo needs improvement – we just hope that you’ll find something helpful in the following lists of best social media marketing tools.